An Amazing Remix of Classical Advertising Campaigns by Google
Old tendencies turn out to be useful not only for fashion, but also for the advertising field. One of the most recent announcements made by Google is a back-to-the-future project that will provide the majority of classic campaigns with an absolutely new lease on life. Google is going to combine old campaigns with the up-to-date tendencies and shake the whole market up in this way.
Some classic ads such as, for instance, the one for Coke in 1971 or the well-known campaign for Avis car rental have already been reworked by Google. This project was first mentioned at the South by Southwest Interactive Conference and Festival by one of the Google’s representatives and also some original creators of the majority of classical campaigns that belong to thee period of 1960s and 1970s.
The idea to remix some of the classical campaigns was put into practice by the use of such modern applications and popular services as Google Maps, Google Translate, YouTube, and some others. Four campaigns are known to participate in this large-scale remix including such famous commercials as “Hilltop” for Coca-Cola, “Drive it like you hate it” for Volvo, and some more.
So, what has changed in these campaigns? The “Hilltop” commercial now offers you an opportunity to send a free Coca-Cola to someone you are not acquainted with or use another application and enjoy the add-ons by Volvo. Such a campaign helps to recall the so-called golden age of advertising and make advertisements not only rational, but also rather emotional.
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Inspirational…all of it! Watching the creative process as it evolved was mesmerizing. Great ideas, great teamwork, great job!
Great!
It’s stories like this that made me want to work in advertising. Having personally worked with the Google team in NY and SF I can tell you that they’re a lively and intelligent bunch. These ads are proof of that. Bravo.