Survey Says 41 Percent of Projects on Kickstarter Fail
Kickstarter has been around for quite some time now and has a number of very successful and high profile projects linked to its name. The innovative platform brings both entrepreneurs and investors in order to productively and profitably develops an idea, but according to the latest infographic nearly half of the projects on Kickstarter are destined to fail.
The infographic which depicts such a high trend of failure on Kickstarter was created by AppsBlogger.com, the website looked at over 45,815 projects funded through Kickstarter and around $215 million in pledged funds. The creators of the infographic say that it seems as though the real secret to success on Kickstarter is to create a very realistic monetary goal and then dedicate the right campaigning days which creators should spend on the website.
Another thing which was revealed was that shorter campaigns seem to have a better chance of success with the average beneficial project lasting around 38 days compared to the failed projects, which lasted a good average of 43 days. Also many successful projects will average around $5,487 as compared to the failed projects which will average approximately $16,365.
The infographic also revealed that around 8.5% of the projects funded through Kickstarter will receive doubled estimated goal. Also there are certain categories which do much better such as Dance which does 75% better, music does 68% better, art (57%), and theater (71%), comics around 54%. Also around 39% of technology projects tend to be successful.
Meanwhile, the research shows that the most popular and also the most competitive projects are video and film, publishing, music, theater, and art as technology placed at no.12. So according to this research if you’re an investor, it would be best for you to stick with a financing niche which you really think is a good idea. For people who want to use Kickstarter to finance their venture these stats reveals exactly what they should do in order to ensure success.