Syncplicity sold to EMC will serve as a business Dropbox
The objective of EMC when it comes to acquiring Syncplicity is to help it compete with numerous other consumer centered offerings like Dropbox which store user and business files. However, the primary villain in this story has become Dropbox as it moves towards to bring your own device workplace, but also is doing great in the area of rapid growth for many providers such as Box.net which support business needs. Keeping those concerns in mind this latest purchase makes good sense for EMC which is also hosting the annual EMC World conference in the famous city of Las Vegas later this week.
You already have the so called BYOD which is playing havoc with many unprepared companies which include IBM. There are employees who want to use their personal iPads, android phones and iPhones so that they can work from anywhere, but many employers are worried that their sensitive information/documents which are stored on the cloud using such services as SugarSync and Dropbox could reach prying eyes.
Syncplicity is working to solve this issue with their service which will make security consider. Its administration and controls are going to be business class, even the person edition they feature is going to have features like SAS 70 Type II Compliance as well as the remote wiping of data in the event the device is misplaced/lost.
The question where this new acquisition fits into the current EMC lineup is a bit complicated. The fact that files can be synced and shared does distinguish it from EMC’s current online back service, but not really from Octopus which is a project by VMware, the file sharing service which was announced in 2011’s VMword conference and is presently running in beta.