What Do You Get When You Cross The Smartphone With A Tablet?
The answer to your question is a Phablet. Introduced by the product strategist Hankil Yoon at Samsung, Galaxy Note, the first Phablet, is a new hybrid device that functions not only as a standard smartphone, but as a tablet as well with its 5.3 inch display. The hardware is currently on display at the Mobile World Congress, where members of the public have been testing the functionality of this technological introduction.
Not surprisingly, the Phablet has seen its release with a certain degree of ridicule attributed to it, and it’s exclusively the solution to the problem of carrying a smartphone and tablet at the same time. While competitors are skeptical as to how the product will fare on the market, brands such as Nokia are hosting their own borderline Phablet devices such as the Lumia 900, which sports a 4.3 inch display, only one inch short of the Galaxy Note. Despite the doubt portrayed by the competition, consumers have displayed a contrary reaction, providing Samsung with over 2 million unit sales since the Note’s launch in October of 2011.
While the future success of Note is not set in stone, it can’t be argued that the device offers a viable solution to images and text being too small to read on a Smartphone, and simultaneously allows the user to perform telecommunications while utilizing the benefits of a tablet’s larger display. Weighing in at 6.3 ounces and being considerably wider than a normal smartphone, the Galaxy Note will undoubtedly challenge social norms, especially when being used as a phone.
Regardless of the expectations of coworkers and friends, Mr. Yoon insists that the product will find a permanent place on the shelves of the tech market. He also follows the widely recognized marketing principle that consumers don’t know what they want or need until they’ve used it themselves. With the next milestone set at 10 million units sold, the success of the Phablet at its own genre hinges greatly on whether or not the rest of society will embrace the concept of the somewhat clunky, yet more diverse version of smartphone. It’s also unclear whether will or will not the Nokia Lumia 900 and similar devices be adopting that 1 inch surface increase.